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Artificial Intelligence

August 23, 2023

A Guide to Designing a Conversational Digital Person

By: Supritam Sen et al.

In this paper, we discuss how we designed and created ‘Katalina’, FCAT’s brand ambassador. Designing a digital person required several design considerations and best practices when determining appearance, voice and language, personality and interactivity, and context and function. Technical architecture included considerations like intent routing, usage of semantic search to understand the user’s intent and prompting to guide the responses of the avatar.

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